Digital Transformation in Apparel Retail: The Role of AI and Virtual Try-On Technologies

Abstract

Digital transformation is reshaping the apparel retail industry through the integration of advanced technologies such as artificial intelligence (AI), data analytics, and virtual try-on systems. As consumer expectations evolve toward personalization, convenience, and seamless omnichannel experiences, retailers are increasingly adopting digital tools to enhance operational efficiency and customer engagement. Among these innovations, AI-driven recommendation engines and virtual fitting technologies have emerged as central components in redefining the retail journey. the role of AI and virtual try-on technologies in improving decision-making processes, inventory optimization, demand forecasting, and customer satisfaction within apparel retail. AI algorithms analyze large volumes of consumer data to personalize product recommendations, predict trends, and streamline supply chain operations. Virtual try-on solutions, powered by augmented reality (AR) and computer vision, enable customers to visualize garments on digital avatars or through real-time mobile interfaces, reducing uncertainty related to size, fit, and style.