Consumer Perceptions and Behavioral Intentions Towards Electric Vehicles: A Study on Influencing Factors

Authors

  • Dr. Ananya R. Mehta Department of Marketing and Sustainable Business, Rotterdam School of Management, Erasmus University, Netherlands

Keywords:

Electric Vehicles, Consumer Perceptions, Behavioral Intentions, Environmental Awareness, Cost Savings

Abstract

A number of factors, such as people's views, the economy, and environmental concerns, impact the rate of electric vehicle (EV) adoption. Promoting the widespread adoption of electric vehicles requires an understanding of customer perceptions and behavioural intentions. the most important aspects that impact how consumers view EVs and whether they intend to buy or use one. Key drivers identified by the research include environmental consciousness, cost savings, performance expectations, and government incentives; key barriers include high initial purchase costs, limited driving range, and a lack of charging infrastructure. The research's empirical analysis is based on surveys and interviews. how customer views towards electric vehicles are shaped by social influence and trust in technology. The results show that although saving money in the long run and caring about the environment are major drivers, worries about having enough power and a reliable charging infrastructure are major roadblocks. Furthermore, consumer perceptions and inclinations are significantly influenced by government policies and incentives. In order to help create a more sustainable transportation future, the paper finishes with some suggestions for how manufacturers, lawmakers, and other interested parties may deal with these obstacles that are affecting the adoption of electric vehicles.

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Published

15-04-2026

Issue

Section

Articles