Title of the intervention: Content Analysis as a Research Tool in Sociological Studies: A Methodological Approach with Applied Models

Abstract

Scientific research in the field of sociology is a research adventure in which we may use a technique for study and analysis, but the subject and the field may impose on the researcher another method and another technique that may be the basis of this research, or may serve as a research support for the subject or alongside the method, and any technique may need another assisting or supporting technique for the subject of the study.

Therefore, the circumstances of sociological research may, through its inductive data, impose the combination of qualitative and quantitative techniques. In a single study, we may rely on the interview technique and content analysis at the same time, and empirical data may impose on us a single tool.

Therefore, through this scientific attempt, we hope to open a wide door in sociological studies and impose a necessary scientific interest on the part of specialists by focusing, alongside scientific research techniques such as observation, interview, and questionnaire, on the content analysis technique. This is the technique that has received great interest and popularity in the field of communication and media. Thus, it is a research necessity that must impose itself on us as researchers in sociology in order to use this technique in our sociological studies and teach it to students.