The Cultural Identity in the Age of Digital Globalization: Between the Threat of Dissolution and the Question of Resilience

Abstract

This research explores the tension between the threat of cultural erosion and the possibilities for cultural resilience in Algeria within the context of digital globalization. It examines the effects of global digital platforms on Algerian cultural identity, highlighting both the risks posed by cultural homogenization and the opportunities these platforms offer for cultural revitalization. Through theoretical frameworks of technological determinism and cultural hegemony, the study analyzes how Algerian youth engage with global digital content and the symbolic ramifications of these interactions.

 At the same time, it identifies emerging forms of cultural resistance and innovation, where Algerians are using digital platforms to assert their cultural identity. Ultimately, the research emphasizes the need for a strategic approach to digital literacy, media policy, and content creation to ensure the preservation and growth of Algerian cultural identity in the digital era.