Culture: Anatomy of the Concept and Transformation Challenges in the Sphere of Globalization and Digitalization - Anthropological Approach

Abstract

This study aims to analyze the concept of culture as a complex framework that shapes human behavior and worldviews. The central problem revolves around tracing the semantic and epistemological evolution of the concept, exploring its structural and functional dimensions, and examining the challenges facing culture in the era of globalization and digital transformations. To deconstruct these dimensions, the study adopts an anthropological descriptive approach, reviewing the prominent theories that frame this field.

The study yields several key findings, most notably: the evolution of the concept of culture from its classical, elitist perspective (confined to high intellectual and literary production) to a holistic anthropological definition that encompasses all material and symbolic practices of society. Furthermore, the findings highlight the dynamic nature of culture, which undergoes continuous transformation driven by internal factors (such as technological and economic development) and external influences (such as globalization and acculturation), while emphasizing the vital role of language as a primary vehicle for encoding cultural identity and transmitting it across generations.

In conclusion, the paper underscores the necessity of adopting an enlightened, pluralistic vision that embraces diversity and rejects stereotypes, thereby ensuring the preservation of identity specificities against the risks of cultural assimilation.