“Financial Literacy and Investment Awareness Among Youth”

Abstract

Financial literacy and investment awareness have become increasingly important among youth in the modern economic environment characterized by digital banking, online investment platforms, and growing financial opportunities. Financial literacy refers to the knowledge and understanding of financial concepts such as budgeting, saving, banking, credit management, taxation, insurance, and investment planning. Investment awareness involves understanding various investment options, financial risks, and strategies for wealth creation and financial security. The level of financial literacy and investment awareness among youth and analyzes its impact on financial decision-making and investment behavior.  The awareness of financial products and investment avenues such as savings accounts, fixed deposits, mutual funds, stock markets, insurance policies, cryptocurrencies, and retirement planning. It also evaluates the factors influencing financial literacy among youth, including education, family background, income level, digital media exposure, and financial education programs. Secondary and primary data collected through surveys, reports, and published research studies form the basis of the analysis.