How the Concepts of 'TellingStory' and 'LivingStory' Influence Tourist Destination Choice

Abstract

This article examines the impact of two distinct forms of narrative – 'TellingStory' and 'LivingStory' – on how tourists select their destinations. 'TellingStory' encompasses the narratives encountered before a trip, originating from marketing, media, and personal recommendations, which form initial impressions and generate interest. 'LivingStory,' conversely, represents the tourist's actual, personal experience during the visit, which can either reinforce or change the initial perceptions.

       The research explores the dynamic interaction between these two narrative types. It emphasizes that while a compelling 'TellingStory' can attract visitors, the quality of the 'LivingStory' is crucial for their satisfaction, lasting memories, and subsequent travel choices, including repeat visits and recommendations. The study likely employs qualitative or mixed research methods to investigate how tourists engage with and are influenced by these narratives. Grasping this relationship is vital for those involved in destination marketing and management who aim to provide genuine and appealing experiences. The article enhances our understanding of the behavioral and psychological factors influencing destination selection, underscoring the significant power of both pre-trip narratives and on-site experiences in shaping travel decisions.